• Blog

  • The Importance of having a Social Media Strategy

    You may be wondering, “What exactly is a social media strategy?” Simply put, it’s a means by which your company will effectively use social media to achieve its communication goals - including the platforms needed to achieve this. A good social media strategy works in parallel with other channels, such as media and advertising, and integrates into the overall business and [...]

    Read more

    Top 15 Benefits of using Social Media as a Marketing Tool

    With the invention of social media, and its rapid rise in popularity, many entrepreneurs are currently participating in social media as a marketing tool. According to studies and research conducted, 80% of marketers indicated they use social media to increase traffic to their websites, however, another study showed that as much as 85% weren’t sure which social media tools and resources were [...]

    Read more

    5 Top Tips For Boosting Social Media Traffic and Conversions

    Getting social media traffic that results in conversions can be a tricky task. However, we’ve compiled a list of the 5 top tips for increasing social media traffic and conversions. 1.     Visuals! Visuals! Visuals! In the modern world in which we live, visual content has become increasingly important to retailers and digital marketers. Content with relevant photos, [...]

    Read more

    7 Tips for a Professional PowerPoint Presentation

    A PowerPoint presentation is a great way to visualize concepts, put across complicated ideas, and support project and work-related speeches. Well, this is assuming it’s a good presentation. A poorly planned presentation can actually have the opposite effect. Some folks make common mistakes such as using too much text in slides - which as we know does nothing but put the audience to sleep, [...]

    Read more

    Benefits of Hiring a Virtual Assistant

    “38 new email messages! I really need to check those. Oh wait, I completely forgot my appointment with my new client. Now my phone’s ringing - it’s the hotel confirming my reservation. Speaking of reservation, what time was dinner again? Pick up the kids and feed the dog! I knew I was forgetting something.” STOP! Okay, if this sounds all too familiar, then that’s not [...]

    Read more